Jennifer Harrison
August 11, 2026
A new report from Validated Insights states that non-nursing healthcare training programs are growing faster than the institutions that are marketing them are treating them. The greatest potential is in credential programs targeted to geographic markets where no programs exist.
CHICAGO–(BUSINESS WIRE) –According to the newly updated report from higher education marketing and research firm Validated Insights, demand for non-nursing positions like medical assistants and dental assistants are in a period of significant growth with too few programs available to train the number of people needed to fill those roles.
“There is a massive market opportunity in entry-level allied healthcare training that much of the higher education ecosystem often overlooks,” said Brady Colby, Head of Market Research at Validated Insights. “Higher education-adjacent providers are proving different training models are effective there, and while Workforce Pell grants may only provide a modest boost initially, it’s a growing public funding source that institutions can tap into while many other funding sources are declining,” he added.