What Drove the Drop? For-Profit Colleges and the Decline in College Advertising
PEER Center Stephanie Riegg Cellini and Leonard Restrepo June 2026 Colleges in the United States have cut their commercial advertising spending in recent years. Between 2014 and 2022, expenditures on commercial advertising (e.g., television, radio, outdoor ads, websites display ads, and social media) dropped by half, and most of the […]







